Bun Bun Bake Co. is a local friendly bakery that wanted to show their lovable inviting personality in their branding. They wanted to stand out from the crowded bakery market by not having the generic cookie or bread icon for their logomark.
I first played around the concept of using a triple B monogram to showcase the name but this just led to an over crowed and confusing logomark and wasn't fitting for the friendly nature of this company. After a few sketches and searching I came around on the idea of a mascot made from a chief hat. This made the mark tie into the bakery theme but also gave an inviting and fun feeling to the brand.
Combining this logo with soft pastel colors gives this that "everyone's invited" attitude this brand strives for!
